Some things are just inherently wrong. The Michael Jackson-Lisa Marie Presley marriage…pineapple on pizza…tank tops with bra straps showing…adding water to single malt scotch…
Last night, I saw a TV commercial for maxi pads – the ones with “wings.” There’s not a thing wrong with advertising a feminine hygiene product. What was wrong was the creative concept. THE MAXI PAD WAS RIDING A MECHANICAL BULL. Not a girl wearing a maxi pad, but the pad itself flies up onto the bull (it has wings, you know) and gently spreads its wings around the body of the bull. As the bull performs its mechanical shuck and jive maneuvers, the maxi pad stays in place – an obvious metaphor for its true function.
STOP IT. I know what a maxi pad’s supposed to do. And I don’t ride mechanical bulls (anymore). I’m having a hormonal flashback to the old 70’s ad where the fem-hy-challenged female exclaims to her fem-hy-knowledgeable friend, “I need roller skates to keep up with you!” I guess the mere fact that I’m blogging about it serves the company’s communication goals. So alas, somehow they’ve won.
What’s next? A douche commercial featuring a fire hydrant? Well, that's just a bunch of bull.
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